We sat down for an interview with Osama Radwan, the mastermind behind ichoreo. Radwan opened up to us about his journey and his brand. Keep Reading.
Can you tell us a brief about your fitness journey?
I was a personal trainer for over 20 years. I then shifted my path to health and nutrition. After that, I finally landed on group training and chose it as a way of teaching. I started allocating my aerobics clients in groups and playing music that they can dance to. I saw how this technique motivated everyone in the class and delayed any signs of fatigue.
I used to gather the clients of all trainers in gyms that I used to work at in one session. Every trainer would take a slot and coach all the clients. I traveled to many countries to work and follow my passion. When I came back, I joined many big names in the fitness industry such as Gold’s Gym, Platinum, and Samia Allouba, some as a personal trainer and some as a group trainer. I then went back to the United States, joined many institutes, and was given many awards and certificates.
Somewhere along the journey, I started coming up with my own choreography. I started teaching the moves to my clients, who enjoyed them very much. Around the same time, I launched my Body Shapers. Body Shapers was not like any regular gym. It was a personal training challenges space. The challenges included choreography and music, which people loved.